Transforming how PSPs go to market
In today's competitive merchant services landscape, PSPs and acquiring banks face a complex web of challenges that directly impact their bottom line. From inefficient onboarding processes to pricing pressures and departmental silos, these pain points create significant obstacles to growth and profitability.
At Tuza, we’re obsessed with helping PSPs improve margins by helping them board even the most complex merchants.
That's where Tuza OS comes in - the new home of digital go to market for merchant services.
TuzaOS exists to solve the challenges processors face in today's market
- Onboarding journeys creating slow go-live times cause merchant abandonment and revenue loss. One-size-fits-all approaches fail to address the unique needs of different merchant types and manual processes create bottlenecks that extend time-to-live from hours to days or even weeks.
- Pricing control has slipped away from many providers with race-to-the-bottom pricing due to an over reliance on ISO sales. Eroding margins, coupled with poor merchant targeting resulting in decreased LTV and profitability.
- CAC continues to skyrocket as PSPs rely on expensive human sales processes without effective tools to identify high-intent merchants, drastically limiting scalability.
- Silos and structural gaps between departments create bureaucratic bottlenecks
- Risk, compliance, commercial, and sales teams working in disconnected systems, without a unified view of merchant performance.
- Reactive merchant servicing stems from poor data governance
- Impossible to proactively identify and address issues before they impact merchant satisfaction and retention.
Tuza OS transforms PSPs operations
Tuza OS tackles these problems through one unified platform that gives every team what they need.
The Merchant Knowledge Graph: The foundation of merchant intelligence
The Knowledge Graph is the centre for all merchant data - from basic company information to more sophisticated transaction patterns. Our AI statement extraction tool allows merchants to simply upload an image of their previous statement, instantly capturing merchant details, monthly fees, and rates that would otherwise require manual collection.
The Merchant Knowledge Graph enable teams to:
- Build custom onboarding journeys tailored to specific merchant types
- Create onboarding agents that automatically ask merchants the critical questions necessary to onboard them
- Leverage real-time data insights to identify precise upsell and cross-sell opportunities throughout the merchant lifecycle
The Merchant Knowledge Graph enables teams to:
- Build custom onboarding journeys tailored to specific merchant types
- Deploy intelligent agents that streamline merchant onboarding by focusing on critical questions
- Leverage real-time data insights to identify precise upsell opportunities throughout the merchant relationship
Customised merchant journeys
With Tuza OS, teams can craft unique merchant journeys that precisely match the demands of different merchant segments. These journeys can be published in seconds and distributed either through Tuza's API or our white-labeled solution.
PSPs using Tuza OS have seen:
- 9% reduction in CAC
- 200%+ increase in merchant quality
- 120%+ increase in digital sales
- 90% of merchants going live within 30 minutes
Real-time control without engineering dependencies
Tuza OS provides teams the ability to make changes to product pricing and information directly in platform without the need for engineering tickets.
Your teams can adjust pricing, modify workflows, or update requirements and set them live to merchants instantly.
This agility transforms how PSPs respond to internal requirements and market conditions:
- Test and deploy new pricing strategies in real-time
- Adjust risk parameters based on emerging trends
- Fine-tune merchant journeys based on performance data
Analytics to enable optimisation
Tuza OS provides real-time reporting and analytics that allow teams to make informed decisions and continuously improve go-to-market strategies.
- Identify high-performing merchant segments
- Pinpoint bottlenecks in your onboarding process
- Monitor margin performance across your entire portfolio
- Optimise sales resources toward high-intent merchants
Improve Cross-Departmental communication
Tuza OS provides one unified platform where all teams are able to work from a single data source - risk, compliance, commercial and sales teams gain one single source of truth for a merchant's performance. This eliminates the back and forth that typically plagues PSP operations.
Functionality that transforms how you go to market
Build workflows that manage the entire merchant lifecycle based on data about each merchant, from accounts filings through to online review sentiment. Fine tune risk, pricing and boarding strategies in one platform.
Sell acquiring and acceptance solutions online with dynamic pricing
Build dynamic models that ensure your rates reflect the market that the merchant sees.
- Online boarding by default
Manage the entire customer journey from quote through transacting.
- KYC/KYB orchestration
Tuza integrates with existing KYC vendors so you can make the most of current contracts.
- Real-time reporting dashboard
Watch merchant behaviour and keep go-to-market agile with insights as agile as your merchants.
- Build personalised workflows
No two merchants are the same, and by using our workflow builder, teams can ensure you're selling the right products to the right merchants.
- Integration into your CRM and acquiring platforms
Tuza OS is easy to integrate into major CRMs and boarding engines.
The experience your merchants expect
- Digital first
Take merchants from lead to boarded through our industry leading whitelabeled solution for all your acceptance products, from terminals through gateways and acceptance products.
- Extract merchant statements
Statement extraction AI that turns any merchant statement into structured data.
- Meet your merchants where they’re buying
70% of small businesses start their journey with an acquirer from a mobile device, our journeys are optimised for time-stretched decision makers.
Delivering for the industry leaders
The largest acquirers already use Tuza OS as their go-to-market platform. This has resulted in:
- Significantly reduced merchant onboarding times, due to digital onboarding capabilities
- CAC reductions
- Merchant quality and LTV improvements
- Eliminated bureaucratic bottlenecks between teams
- Slots into you PSP or acquiring bank in record time
Take your first merchants through the Tuza platform in weeks. Tuza is a rapid tactical solution for acquirers, moulding around you.
- Industry leading security as default
Accredited to ISO 27001 standards for information security. - Integration with your organisation SSO
Your team is able to securely take advantage of Tuza using our SSO integrations.
- Exclusive access to our distribution network
Tuza for Providers connects you to digital aggregators in a single click. Start selling to new audiences, and instantly view how your pipeline performs.
Get started today.
In today's competitive merchant landscape, PSPs can't afford to maintain current outdated methods. Tuza OS gives you the clarity, speed, and flexibility needed to succeed in a rapidly evolving market.
Join the industry leaders who are already transforming their business with Tuza OS - because there's a better way to bring merchant services to market